The mink tamara hair emporium
Project Date: February 2023
Location: Remote Role: Web & Graphic Designer
Project overview
I had the privilege of collaborating with a premium wholesale hair extension company on a comprehensive branding project aimed at establishing a distinctive brand identity. The project encompassed website creation, brand identity development, logo design, and the design of various printed materials.
LOGO DESIGNInspired by the graceful movement of hair caught in the wind, I crafted a logo with fluid, flowing lines that mirrored this natural motion. The use of subtle curves within the lettering not only evoked the sensation of wind-blown hair but also imbued the logo with a sense of softness and femininity, aligning perfectly with the brand's ethos.
In addition to capturing the graceful movement of flowing hair, I incorporated a diamond motif into the design as per the clients request. The diamond symbolizes the premium quality of the hair extensions, evoking a sense of luxury and high standards. This addition further reinforces the brand's commitment to delivering top-notch products and sets it apart in the market.
Click arrows to see ALL logo variations
Primary Logo
Secondary Logo
Logo Variation
Submark
BRAND KIT
In conjunction with designing a custom logo, I developed a comprehensive brand kit to further solidify the brand identity. Included in the brand kit was a detailed guideline on color schemes, typography, and visual elements, ensuring a consistent and cohesive representation across all platforms and materials.
BRAND FONTS
Chamberlin Regular
Honissen Regular
Avenir Next Thai Tradition
COLOR PALLETTE
BRAND PRINT
website design
Platform: Shopify
Initial wireframe of site layout
The website creation process involved crafting an online platform that reflected the elegance and sophistication of the company's products. I also had to bear in mind this site was not only for consumers, but was specifically meant to attract wholesalers. The most important thing was to create something that would be easy for the everyday buyer to use while appealing to wholesale vendors. To do that I placed an option for wholesale vendors to contact the owner directly for orders. I ensured the website was user-friendly, visually captivating, and seamlessly integrated with e-commerce functionalities to facilitate smooth transactions.
SEE THE SITE IN ACTION
OUTCOME
The culmination of these efforts resulted in a cohesive brand identity that seamlessly extended across various touchpoints, from the digital realm to tangible printed materials. With elegant aesthetics and timeless appeal, the brand now stands poised to carve out a distinct niche in the competitive landscape of the hair extension industry.