eLo Vegan lifestyle
Project Date: May 2022- December 2023
Location: Remote Deliverables: Email Marketing Design, Packaging Design, Social Media Template Design, Presentation Design & Branded Printed Materials
Project overview
As a Senior Graphic Designer and Brand Stylist, I spearheaded numerous projects aimed at enhancing brand identity, engaging target audiences, and driving business growth. Leveraging a blend of creativity, strategic thinking, and design expertise, I worked intimately with a cross-functional team to achieve impactful results. Here's an overview of key accomplishments:
EMAIL MARKETING DESIGN
Partnered with an email marketing specialist to overhaul and design visually engaging email campaigns. Prior to our collaboration, the emails were lacking in clear calls-to-action, consistent branding, and cohesive flow, resulting in low engagement and conversion rates. By introducing compelling visuals, strategic messaging, and strong branding elements, we transformed the email communications.
← Before Redesign
EMAIL REDESIGN
Achieved a notable
2.3% increase
in conversion rates once design changes were implemented, effectively driving engagement and sales.
Brand guidelines
To enhance eLo Vegan Lifestyle's brand consistency and appeal, I led a comprehensive refinement of the brand guidelines and refreshed the design system. This involved auditing existing assets, consulting with the founder, and gathering target audience insights to develop a cohesive color palette, select complementary typography, and establish guidelines for imagery and iconography. I created standardized templates for marketing materials, updated UI/UX design for the app, and compiled a comprehensive brand guideline. The implementation led to enhanced brand consistency, stronger identity, and increased customer engagement, making the brand more appealing and recognizable in the market.
packaging design
Revitalized packaging designs for Yvonne Diffuser as well as the eLo One aromatherapy line to enhance shelf appeal and align packaging with updated brand guidelines.
IN-PERSON SALES INCREASED 10%, demonstrating the power of visually compelling packaging in driving purchase decisions.
To ensure consistency across all verticals, I revitalized the Instagram page with custom social media templates, resulting in a significant boost in engagement. These professionally designed templates led to a 40% increase in follower growth within the first three months. By providing a cohesive and visually appealing aesthetic, the brand now effectively captures and retains the attention of its audience, fostering stronger brand recognition and loyalty.
SOCIAL MEDIA TEMPLATES
OUTCOME
Through meticulous attention to detail, creative innovation, and strategic alignment with business objectives, my contributions as a Senior Graphic Designer and Brand Stylist played a pivotal role in elevating brand visibility, engagement, and profitability.