DOPE BLACK WOMEN

Project Date: March 2023

Location: Brooklyn, NY

Scope of Project: Redesign the “Dope Black Women” logo

PROJECT OVERVIEW


Tasked with the challenge of redesigning the logo for "Dope Black Women," the design embodies strength and femininity in a new light. The central element of the logo is the bold, dynamic typography of the letters, representing the confidence black women exhibit. The use of sleek, smooth curves symbolizes the softness and grace inherent in femininity. The contrast between the boldness of the letters and the gentle curves reflects the multifaceted nature of black women, celebrating their resilience, power, and elegance.

ORIGINAL LOGO

The original logo, crafted by the founder/CEO, lacked the distinctive elements required for a memorable design. Constructed using Canva, it was non-vector and presented as a low-resolution image, failing to capture the essence needed for lasting impact.

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new logo

logo in action